Hello world!

I'm Carla, a creative leader based in the UK. I've built ambitious brands for companies of all sizes, from startups and beyond. This is my story.

Scroll to find out more about me

It all began when I fell in love with the way Geronimo Stilton showed emotion with typography. I started imitating him and by the age of 10 I knew all the funky Microsoft Word fonts by heart (shout out to Chiller, you're a real one).

A picture of me as a child. I was drawing with crayons.An image of Geronimo Stilton's book: "El misterio de la pirámide de queso".

During high school, I realised that design is power. I've always wanted to contribute to a more accessible, inclusive, and fair world, one that truly cares for both its people and the planet. This is why I chose design as my career path!

An image of me, a white woman with brunette, long hair. She's in front of a statue of a fish that's made out of recycled metal.

Since then I've worked with multiple organisations to create inclusive brands, I've been shortlisted for the Financial Times Diversity in Finance Award 2024, and I've also hosted talks at companies like Bippit and Unit4 about accessibility of workplaces.

A screenshot of a LinkedIn post promoting an event titled "Women In Design feat. Carla Ruiz." The post is from "ADLIB Recruitment | B Corp™" with "62,375 followers." Below the header, text introduces "Carla Ruiz Martínez 🏳️‍🌈♾️, a resilient Senior Designer at Bippit®. Originally from a scientific background she went on to choose character design over... more". A circular profile picture of Carla Ruiz Martínez is partially visible at the bottom of the image against a light pink background.A screenshot of a video featuring a young woman with long dark hair and glasses, smiling and looking directly at the camera. She is wearing a light-colored sweatshirt and a sunflower lanyard. A yellow text box overlays the bottom of the video, reading "for better care and inclusion." The video is from an account named "Peppy" with "35,706 followers." Below the video, text reads: "Meet Carla Ruiz Martínez 🏳️‍🌈♾️, She's 'THAT Woman' who, after a 23-year journey of feeling ..."

What you can always expect from me

Cosmic clarity

I translate 'design-speak' into a universal language everyone understands. Because building a great brand involves the whole team, not just designers.

Ambition is my fuel

I love projects that push my boundaries! The design equivalent of exploring uncharted galaxies.

Strategy is my guiding star

Much like navigating the cosmos, effective design requires a strategic trajectory. Design isn't just about how it looks, it's about why it works.

Light-speed delivery, 5-star quality

I deliver top-notch design at warp speed, hitting deadlines without sacrificing quality.

I shape stellar workplaces

I design beyond brands. I actively participate in shaping workplace cultures where people feel valued, included, and actually enjoy coming to work!

Full spectrum knowledge

I design with a 360° perspective, informed by my learning in customer success, sales, product, coding...

Hello world!

I'm Carla, a creative leader based in the UK. I've built ambitious brands for companies of all sizes, from startups and beyond. This is my story.

Scroll to find out more about me
A picture of me as a child. I was drawing with crayons.

It all began when I fell in love with the way Geronimo Stilton showed emotion with typography. I started imitating him and by the age of 10 I knew all the funky Microsoft Word fonts by heart (shout out to Chiller, you're a real one).

During high school, I realised that design is power. I've always wanted to contribute to a more accessible, inclusive, and fair world, one that truly cares for both its people and the planet. This is why I chose design as my career path!

An image of me, a white woman with brunette, long hair. She's in front of a statue of a fish that's made out of recycled metal.
A screenshot of a LinkedIn post promoting an event titled "Women In Design feat. Carla Ruiz." The post is from "ADLIB Recruitment | B Corp™" with "62,375 followers." Below the header, text introduces "Carla Ruiz Martínez 🏳️‍🌈♾️, a resilient Senior Designer at Bippit®. Originally from a scientific background she went on to choose character design over... more". A circular profile picture of Carla Ruiz Martínez is partially visible at the bottom of the image against a light pink background.

Since then I've worked with multiple organisations to create inclusive brands, I've been shortlisted for the Financial Times Diversity in Finance Award 2024, and I've also hosted talks at companies like Bippit and Unit4 about accessibility of workplaces.

What you can always expect from me

Cosmic clarity

I translate 'design-speak' into a universal language everyone understands. Because building a great brand involves the whole team, not just designers.

Ambition is my fuel

I love projects that push my boundaries! The design equivalent of exploring uncharted galaxies.

Strategy is my guiding star

Much like navigating the cosmos, effective design requires a strategic trajectory. Design isn't just about how it looks, it's about why it works.

Light-speed delivery, 5-star quality

I deliver top-notch design at warp speed, hitting deadlines without sacrificing quality.

I shape stellar workplaces

I design beyond brands. I actively participate in shaping workplace cultures where people feel valued, included, and actually enjoy coming to work!

Full spectrum knowledge

I design with a 360° perspective, informed by my learning in customer success, sales, product, coding...

What I'm up to outside of work

Listening to...
Playing...
Monster Hunter World
Reading...
inspired: how to create tech products customers love
Learning...
日本語

Bad news: I'm not an alien cat

Good news: that means I speak human language. If you fancy a chat, send me a message on LinkedIn!
Connect with me on LinkedIn
"All grown-ups were once children... but only few of them remember it."
Antoine de Saint-Exupéry, The Little Prince