My approach

Design With Direction: Brands That Scale and Sell

A purple bookmark from "Bippit" is placed inside a light purple book. The bookmark has a QR code and an image of an astronaut on the moon next to a 20 pound note. The bookmark's text reads, "One step for you. A giant leap for your finances."
1

Cosmic DNA: your brand’s unique code

I help you uncover what makes your brand truly you: not just what you sell, but why people choose you.

OUTPUT
A strategic brand position that defines where you win.
2

Gravity: the pull of purpose

I design brands that work across your business: positioning that gives sales teams a competitive edge, visuals that help customer success build trust, and systems that turn interest into action. No department left behind.

OUTPUT
A unifying creative direction that empowers every team.
3

Modular universe: design that grows with you

The gravitational pull we defined in steps 1 and 2 now takes visible form. I translate your strategic anchors into purpose-built design systems that scale seamlessly, from startup to enterprise.

OUTPUT
A future-proof brand system.
4

Launch metrics: ROI by design

I don’t just create brands, I build results. Every decision in the process is tied to your objectives, ensuring your branding isn’t just beautiful: it’s effective.

OUTPUT
A brand that proves its value, with metrics tailored to your goals.

Bad news: I'm not an alien cat

Good news: that means I speak human language. If you fancy a chat, send me a message on LinkedIn!
Connect with me on LinkedIn
"All men have stars, but they are not the same things for different people."
Antoine de Saint-Exupéry, The Little Prince